Project 2 - Designing a Creative Brief

Project 2: Design & Develop A Creative Brief

There are two stages (A & B) to Project 2:

A) You are working for a media/PR agency. The creative brief the agency use is out of date and requires re-styling & designing. You are asked to re-design the brief using Adobe In design.

• Your creative brief must have a brand identity for the (imaginary) agency. With this in mind you will create the corporate identity (eg. name of agency /logo) and also add appropriate and considered style, colour, structure, and layout to all the component parts of brief.

B) You will choose one unformatted piece of ‘live’ creative briefs copy to provided your client information
Ted Baker or, Brylcreem .

You will then edit the copy, organise and present this information onto the blank brief for the agencies ‘creative team’ who work are working on the contract.