Tuesday, 15 December 2009

Project 2 - Writing the Creative Brief For Ted Baker

After Summarising the information i filled it in to the original blank brief



After discussion I decided that the writing on this was too formal and did not match the style of the brief so i changed the font to make it more in context with the brief and to make it more interesting for the creative designers to look at. The font i chose was Hobo Std unlike the previous Times new Roman in Italics.



On finishing this i realised that it wasnt that colourful and was still a bit boring to look at so thought adding colour might be a better option



This still didnt look interesting enough so decided to experiment with more colour



This didnt really look as well as planned so i thought i would emphasise the most important part of the brief the Target Audience and Requirements



This worked better and shows the designers what exactly they need to be focusing on so this is the finalised option i chose.

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