Project 5- Research

Project 5 -How the Final Idea would Look

Idea 1
Reconstruction of Ideas
Different pictures are set at different temperatures.
The slogan for the advert will be ‘Be Prepared for any weathwer with the help of us’ followed by the company logo.
The temperature will be displayed by the thermal monitor inside the advertisment.



Idea 2
Reconstruction of Ideas
A mirror is placed within the archway.IT wasnt really possible to put an actual mirror in the reconstruction so a gradient tinted rectangle has been in to give the illusion of a mirror.
The slogan for this advert will be ‘Will you visit us today to find your latest wardrbe addition?’
followed by ‘Neu Look the latest look for less’



Idea 3
Reconstruction of Ideas
A clear background advertisment will be put on the telephone glass.
The item of clothing will be measured and carefully placed to ensure it has the right proportions of the average person who uses the phone.
The slogan will be ‘Look stylish where ever you are with the help of us

Project 5 - Final ideas

After brain storming and thinking of ways to attract the public here are my final 3 ideas.

Idea 1
Location: Outdoor billboard
Interaction: Changing temperature
The advert will have a thermal sensor inside this sensor will activate how the model on the advert is dressed.
Warm = summery clothes Cold= wrapped up
There will be a different picture for this demo will be
0-10 ◦C,10-20 ◦C,20-30 ◦C,30-40 ◦C
Showing the temperature will make the consumer take not and then notice what clothes the model will have on drawing attention to the brand




Idea 2
Location : Unused shopping mall space
Interaction: Mirror
The billboard will have a advert looking like the entrance of the shop but in the archway a mirror shall be placed.
Consumers will thn walk past noticing the mirror and most likley use it .This will draw their attention to the advert and the brand




Idea 3
Location: Phone Booths
Interaction: Use of the Glass
the phone booth will be set to have an item of clothing placed on the front and the side of the Phone box will the logo and brand around it .
Onlookers will then notice it can look like the person in the phone booth is wearing the outfit which may lead to taking photos.
This could generate talk amongst people and showing the clothing on the booth also promotes new ranges.

Project 5- New look Customers

Here is the market I want to attract with my advertisments.

Age we want to target:
early mid teens- Thirties

Types of places they'll be found:

pubs ,Shopping Centres ,Town Centres ,Train stations, Bus Stations ,Street roads , Motorways

Therefore places we could advertise:

Magazines billboards cinema , empty shop spaces ,side of buildings , public facilities , shop windows , beer mats ,lamposts

Its just a rough brain storm of ideas to help me compile 3 ideas for the client

Project 5 - More Creative advertising

Here are some more interesting ideas









http://www.pronetadvertising.com/articles/creative-advertising-that-makes-you-look-twice.html

Project 5 - Research into Interactive Advertising

Interactive Advertisement
The client wants an interactive advertisement so I have done some researching on different ideas I have found intriguing . Below are some examples of ones in particular I liked from the next advertisement book by Tom Himphe.




This is clever as everyone looks to watch the planes so subconsciously would take not of the advert around it .





This is a promoting the clothes but with a twist , which is clever as it keeps peoples attention.


This video is a clever example to put doves point of view across






This catches your attention as it suggests people working like a machine, its a clever twist to put on different machines






I like the idea of this billboard. Its interactive because there's nothing in the billboard so the public can be the billboard,this gives it media interest and intrigues people.


This provides interest to the public while discreetly advertising the couture tailoring brand.


This is a clever advertisements , the interaction is that the wall itself is a waterfall making it more realistic that the model is washing her hair








This is a clever advert as it looks like its see through and that its really happening here but it isn't.Ii makes the public think and realise as it provides a strong message.





This is a clever way to get people to think about PSP. The interaction is pressing the bubble wrap as people wouldn't be able to help pressing it while waiting.

Project 5 - Chosen Client Background

Here is some background on new looks company from there website

Chosen Client - New Look




New Look has come a long way since our first store in Taunton in 1969. We now have over 1000 stores worldwide, in the UK and Republic of Ireland, Europe, the Middle East, Singapore, Russia and Poland. Last year alone 355 million customers visited New Look either online or in one of our stores.

Our brand is about delivering fashion excitement, newness and value. So we translate the latest trends from the catwalk, celebrities and the streets as fast as we can, providing our customers with fashion that is bang on trend - and great value to boot. We regularly win awards for our clothing and footwear and remain the number 1 retailer by volume for denim and dresses. New Look isn't just for the girls either - we are gaining market share in menswear.

We're all looking for something new and exciting to wear but it can be hard to find what's just right for you - and at the right price.

This is where New Look comes in. Our brand pillars of fashion excitement, value and newness are at the heart of everything we do. We deliver irresistible fashion at brilliant prices which means more fashion excitement for our customers - more of those 'Wow! Look what I've just found' moments.

This means we can take on the competitors - with genuinely surprising prices and with fashion credentials that stand us apart from other value retailers

New Look is fun. Customers love the excitement and possibility of fashion which is why we are lively, friendly, optimistic with an unfailingly positive attitude to life.


ags of fashion - our female customer

Most of our women customers are keen shoppers. They love to bag a bargain and get a real thrill from finding that killer fashion item. They want clothes that are bang-on trend but that also fit their style and life.

Within the group we have 631 New Look stores located through the UK and Republic of Ireland, in addition to 335 stores in Europe and a further 45 in the Middle East, Singapore and Russia. We always work with local teams to create an offer that is right for that market and those particular customers.

Project 5- Brief

PROJECT 5:  DIGITAL RETAIL COMMUNICATIONS 
INFORMATION:
 
How do you advertise a brand effectively using innovative in‐store communications in retail (interior and outdoor) spaces ?
 
Background:
Outdoor signage is a centuries‐old staple of the advertising and media promotion world. Due to digital technology, it is facing its biggest transition since the 19th century. From video walls to digital billboards to smaller screens that convey dynamic marketing and branding information, digital content distribution and display is changing the face of outdoor signage, and revolutionizing the future of the advertising and public perception. Outdoor advertising companies now schedule multiple clients per day, offer customized packages and sell increasingly more advertising space at one location.  Marketers are finding it increasingly difficult to reach key groups of consumers, such as young men and working mothers, through traditional media channels (newspapers, network TV, etc.). Thus, it is no mystery why marketers are embracing out‐of‐home media (both digital and static). It is also easy to understand why retailers and brands are investing in quality point‐of purchase (POP) advertising, colourful in‐store signage and other in‐store media (collectively, these in‐store media are often referred to as “Shopper Marketing”) that is influencing purchasing decisions at the point of sale far more today than was the case during the “Golden Age” of network television in the 1960s and 1970s.
 
1.RESEARCH:
 
•
Research: read  and record information about traditional and digital indoor and outdoor signage and in‐store communications using Graphics, advertising, media and PR promotion books and magazines for quality images and ideas for this project.
 
 
•2 .  Select a client (1):
  
B&Q
Comet
New Look
 
  PROJECT OBJECTIVES:
 
For your Client . Using a range of different products from within the selected brand visualise how the brand will benefit from shifting from advrtising using ‘traditional’ media to digital signage/innovative multi – media.
  
 
•Produce an innovative In‐store communications concept.
 
•2 x A3 boards:
  
•Board 1 will demonstrate a story board (research/ visuals & annotation) visualising location, installation and ways in which the public will view or interact with retail signage communications. (Use indesign for board layout and Photoshop for image editing)
 
 
•Board 2 will present the final concept(s)
 
 
•Present the final concept in 3 different locations.: eg. in stores, on high street, in city spaces, on vehicles, cimemas, on mobile devices etc..
 
•High quality presentation is essential. Use only high quality images:  photography, scanned images, stock images, your own graphics…