Idea 1
Location: Outdoor billboard
Interaction: Changing temperature
The advert will have a thermal sensor inside this sensor will activate how the model on the advert is dressed.
Warm = summery clothes Cold= wrapped up
There will be a different picture for this demo will be
0-10 ◦C,10-20 ◦C,20-30 ◦C,30-40 ◦C
Showing the temperature will make the consumer take not and then notice what clothes the model will have on drawing attention to the brand
Idea 2
Location : Unused shopping mall space
Interaction: Mirror
The billboard will have a advert looking like the entrance of the shop but in the archway a mirror shall be placed.
Consumers will thn walk past noticing the mirror and most likley use it .This will draw their attention to the advert and the brand
Idea 3
Location: Phone Booths
Interaction: Use of the Glass
the phone booth will be set to have an item of clothing placed on the front and the side of the Phone box will the logo and brand around it .
Onlookers will then notice it can look like the person in the phone booth is wearing the outfit which may lead to taking photos.
This could generate talk amongst people and showing the clothing on the booth also promotes new ranges.
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