The client wants an interactive advertisement so I have done some researching on different ideas I have found intriguing . Below are some examples of ones in particular I liked from the next advertisement book by Tom Himphe.
This is clever as everyone looks to watch the planes so subconsciously would take not of the advert around it .
This is a promoting the clothes but with a twist , which is clever as it keeps peoples attention.
This video is a clever example to put doves point of view across
This catches your attention as it suggests people working like a machine, its a clever twist to put on different machines
I like the idea of this billboard. Its interactive because there's nothing in the billboard so the public can be the billboard,this gives it media interest and intrigues people.
This provides interest to the public while discreetly advertising the couture tailoring brand.
This is a clever advertisements , the interaction is that the wall itself is a waterfall making it more realistic that the model is washing her hair
This is a clever advert as it looks like its see through and that its really happening here but it isn't.Ii makes the public think and realise as it provides a strong message.
This is a clever way to get people to think about PSP. The interaction is pressing the bubble wrap as people wouldn't be able to help pressing it while waiting.
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