Wednesday, 11 November 2009

Project 2 -Using InDesign


Ive been using InDesign differently to the first project by experimenting with shape layers and patterns,hopefully to give me ideas for a logo as I will be designing one for my blank brief .Currently I have been just using my initials and random letters and numbers . here are some of my results below:





































Out of my logo designing i preferred the effect of the G by increasing the weight of the stroke around the font it creates a interesting shape around it and makes it interesting to look at.
I also like the use of thick lines and dots by increasing the weight maybe not for my logo but it is something I wull keep in mind for my creative brief

Project 2 - Designing a Creative Brief

Project 2: Design & Develop A Creative Brief

There are two stages (A & B) to Project 2:

A) You are working for a media/PR agency. The creative brief the agency use is out of date and requires re-styling & designing. You are asked to re-design the brief using Adobe In design.

• Your creative brief must have a brand identity for the (imaginary) agency. With this in mind you will create the corporate identity (eg. name of agency /logo) and also add appropriate and considered style, colour, structure, and layout to all the component parts of brief.

B) You will choose one unformatted piece of ‘live’ creative briefs copy to provided your client information
Ted Baker or, Brylcreem .

You will then edit the copy, organise and present this information onto the blank brief for the agencies ‘creative team’ who work are working on the contract.

Project 1- Redesigning the Article Rough Results

This is my redesigned article . I have cut down the pages and made more use of photos and quotes to make the text more interesting to look and and read





Project 1 Copying the Article Rough Result

This is my rough finalised piece of the magazine there are still a few issues like the spacing and the font of the title and drop capital in which I will look into correcting but this is the current final piece otherwise.













Project 1 - Redesigning the Article Progression Page 6 and 7


The last page has a lot of spare space after the text was placed.
However due to the nature of the layout some of the photograpghers and clothes couldnt get mentioned where they were originally so I decided to put them at the end.As in a real working environment all people and items contributed to the article must be mentioned to make sure not to anger peole when published .
































There was still a lot of space when the people were added so i decided thast adding another quite from the text would be eye catching a fill some of the page out a bit more





































Once this was done I thought the original front picture would work well as a kind of "end cover" of the article clearly defining the ending of the article.





Project 1 -Redesigning the Article Progresson Page 4 and 5








This is the rough design of page 4 and 5 This at first still looked an ovberwhelming amount of text so I decided to add another photo to the pages to make it look more interesting

However this still looked a bit overwhelming so i added to quotes within the double spread to break things up




Project 1 -Redesigning the Article Progresson Page 2 and 3

I thought i would incorporate more pictures into the article but decide not to make them full page pictures like before as it took up a lot of room and made the feature go over ten covers that in my opinion over whelm the reader.
Below are some of the ideas of the rough layout i had for page 2 and 3