Sunday, 21 February 2010

Project 4- Location for Photo-shoot

After having the tutorials with Jacqueline from our test shots taken as a group she mentioned that Charlotte's colour scheme of her bedroom is very appealing to the eye so that is now going to be the location of the shoot.
We plan the photo shoot for the 28th February and 1st March .

Monday, 15 February 2010

Project 4 - Groups Initial Thoughts

From discussion we all feel that the brand needs to have more sex appeal to appeal to the magazine it is going to advertise it in (Love).

The name Triumph is very ambiguous and could be used cleverly to play on words .
The idea is that if you wear our underwear you will be triumphant.

The group agreed a male model was needed so we brainstormed ideas on what we could do

Saturday, 13 February 2010

Project 4- Photographer Research Guy Bourdin

guy is known for his close in crops which we particulary liked as a group as it gives more impact to the picture and is an element we want in our photos .



Project 4 -Photographer research Steven Meisel

Steven Meisel tells a story in his work and his work is a bit more controversial as you can see. He uses dimmer lights with a greeish tinge.there very ordinary photos but with a twist i feel so i would like to incorporate some element of Meisel in some way






Project 4- The Brand to Advertise

Brand : Triumph underwear

Here is some background information to triumph underwear from their website :

Triumph International established a home for the UK and Ireland in 1964. We now occupy a large purpose built premises in Swindon that serves as the hub for sales, marketing, warehousing, administration, accounts, planning and personnel.

Today, Triumph UK continues its dedication to the very best standards of service, innovation and producing and developing designs matching the requirements of our UK and Irish customers. For example, the successful For Your Curves range and D+ big cup collection has been introduced and developed following a demand from our customers.

We are also proud to announce that our current brand ambassador is Louise Redknapp. A stunning singer, model, presenter, publisher, working mum, ‘FHMs sexiest woman of the decade’ and now star of one of the world’s top lingerie labels!



A new modern Triumph Logo is at the very centre of a complete new corporate design, with which Triumph will engage more directly with its consumers and their desires and wishes. The current Triumph advertising campaign, photographed by the Swede Peter Gehrke, shows the self confident Triumph woman in natural and realistic life situations. Triumph is also not only taking inspiration for its designs from within its own ranks: the “Triumph Inspiration Award” has been created so that talented young hopefuls have the chance to make a name for themselves in the world of fashion. The award recognises the talented young designers of tomorrow from all over the world and in doing so creates a dialogue between the company and creative young consumers. The emotional bonding of the brand follows via the Triumph Stores, which are not only a showplace for the products but also, above all, promote personal contact with the target group.



My Thoughts

The brand wants to portray a strong confident woman but looking at some of the triumph adverts the photos are a bit bland and wouldn't really appeal to the younger audience. On first thoughts I thought it was an company like Bravissimo and the adverts don't really portray some of its nicer underwear on it but on looking on the online website it is quite nice.





They are pretty boring for an advertisement and don't really catch peoples eye.
I prefer this one out of ones I've seen as it works better with the male model in I personally think.

Project 4 - Magazine Information

Magazine : Love Magazine


The LOVE Thing from LOVE on Vimeo.



there isnt much information on the magazine but here is a review on the first issue as the magazine is only on its third issue .The review is by the Independant
(http://www.independent.co.uk/life-style/fashion/features/love-magazine-revisits-the-nineties-1624752.html)

"Tomorrow, Condé Nast – publishers of Vogue, Tatler and GQ, among other glossy titles – launches LOVE, its new fashion magazine. At the helm is Katie Grand, most recently editor-in-chief of Pop magazine, a biannual that she created; Grand was also co-founder of Dazed & Confused. For months, the fashion world has been abuzz with rumours of what readers can expect from this addition to the newsstands. For her part, Grand has emphasised a sort of “back to reality” approach: she’s promised a ban on size zero models and a shift away from hyper-airbrushed images."


Here is a really interesting thing to take note on for our brand

"The first thing that strikes you is the sheer number of adverts. At a time when fashion advertisers are playing hard to get, LOVE has managed to sell vast amounts of advertising space. By the time we get to the contents page, we’re already 47 pages in; by the time the first piece appears, we are on page 81."


This is good to consider as it may mean we can have a great number of pages for the advert in the magazine.

My Thoughts


The magazine when looked at has a young feel which makes me believe that it is for a younger age range. The magazine is very edgy and adverts are more outrageous than say in a more respectable magazine such as Vogue or Tatler.
This means our advert can have a lot of creative leeway.

Friday, 12 February 2010

Project 4- Groups, Allocated Brand and Magazine

Brand
Triumph
Magazine
Love 

My Group
CHARLOTTE RICH, 
LAURA SANDFORD,  
REBECCA SCOTT, 
GRACE SIMMONS, 
KRISTINA SUMMERFIELD, 
 

Project 4 - Brief

Fashion photoshoots for a brand
campaign for a fashion magazine:


In Project 4 you must work within a team and attend the meetings and creatively contribute to the team output. Although it is your individual work that will assessed at the end of term 2, the individuals work can be greatly enhanced by the professional co-operative and collaborative nature of team work.
Background to Project 4
You are creative individuals working for a creative agency.
Your agency has been commissioned by a brand to produce a series of campaign photographs for potential publication in a magazine.

Your Team brief is to produce an extensive range of Fashion photographs for a new product campaign for your client that will be used in a magazine advertising campaign.

Individual research into fashion advertising, fashion photography, styling, the brand and its products is all essential to provide your team/agency with a realistic foundation from which to select content, produce and launch the new campaign.
Each teams campaign shots will be presented and critiqued by all teams on Friday 5th March 2010
FOR PROJECT 4 ALL STUDENTS MUST SUBMIT :
•Research into fashion & art photography (INDIVIDUAL)
•STORY BOARD OF CAMPAIGN PLANNING (INDIVIDUAL)
•A3 CAMPAIGN PHTOSHOOT CONTACT SHEETS (TEAM)
•FINAL CAMPAIGN SHOTS (TEAM)
•BLOG REPORT OF ALL TEAM (& INDIVIDUAL) ACTIVITIES DURING PROJECT 4 (INDIVIDUAL/TEAM)

Saturday, 6 February 2010

Project 3- Photoshop Experimentation

Here are some examples of me trying different tools and buttons on Photoshop , there very basic but I can only get better really!










Wednesday, 3 February 2010

Project 3- Research on Photoshop

As you can tell all them photos are unedited I will now look into improving some and playing about on Photoshop.
Here are some tips I've learnt from browsing resources: