Friday, 12 February 2010

Project 4 - Brief

Fashion photoshoots for a brand
campaign for a fashion magazine:


In Project 4 you must work within a team and attend the meetings and creatively contribute to the team output. Although it is your individual work that will assessed at the end of term 2, the individuals work can be greatly enhanced by the professional co-operative and collaborative nature of team work.
Background to Project 4
You are creative individuals working for a creative agency.
Your agency has been commissioned by a brand to produce a series of campaign photographs for potential publication in a magazine.

Your Team brief is to produce an extensive range of Fashion photographs for a new product campaign for your client that will be used in a magazine advertising campaign.

Individual research into fashion advertising, fashion photography, styling, the brand and its products is all essential to provide your team/agency with a realistic foundation from which to select content, produce and launch the new campaign.
Each teams campaign shots will be presented and critiqued by all teams on Friday 5th March 2010
FOR PROJECT 4 ALL STUDENTS MUST SUBMIT :
•Research into fashion & art photography (INDIVIDUAL)
•STORY BOARD OF CAMPAIGN PLANNING (INDIVIDUAL)
•A3 CAMPAIGN PHTOSHOOT CONTACT SHEETS (TEAM)
•FINAL CAMPAIGN SHOTS (TEAM)
•BLOG REPORT OF ALL TEAM (& INDIVIDUAL) ACTIVITIES DURING PROJECT 4 (INDIVIDUAL/TEAM)

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