Here is some background information to triumph underwear from their website :
Triumph International established a home for the UK and Ireland in 1964. We now occupy a large purpose built premises in Swindon that serves as the hub for sales, marketing, warehousing, administration, accounts, planning and personnel.
Today, Triumph UK continues its dedication to the very best standards of service, innovation and producing and developing designs matching the requirements of our UK and Irish customers. For example, the successful For Your Curves range and D+ big cup collection has been introduced and developed following a demand from our customers.
We are also proud to announce that our current brand ambassador is Louise Redknapp. A stunning singer, model, presenter, publisher, working mum, ‘FHMs sexiest woman of the decade’ and now star of one of the world’s top lingerie labels!
A new modern Triumph Logo is at the very centre of a complete new corporate design, with which Triumph will engage more directly with its consumers and their desires and wishes. The current Triumph advertising campaign, photographed by the Swede Peter Gehrke, shows the self confident Triumph woman in natural and realistic life situations. Triumph is also not only taking inspiration for its designs from within its own ranks: the “Triumph Inspiration Award” has been created so that talented young hopefuls have the chance to make a name for themselves in the world of fashion. The award recognises the talented young designers of tomorrow from all over the world and in doing so creates a dialogue between the company and creative young consumers. The emotional bonding of the brand follows via the Triumph Stores, which are not only a showplace for the products but also, above all, promote personal contact with the target group.
My Thoughts
The brand wants to portray a strong confident woman but looking at some of the triumph adverts the photos are a bit bland and wouldn't really appeal to the younger audience. On first thoughts I thought it was an company like Bravissimo and the adverts don't really portray some of its nicer underwear on it but on looking on the online website it is quite nice.
They are pretty boring for an advertisement and don't really catch peoples eye.
I prefer this one out of ones I've seen as it works better with the male model in I personally think.
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