The LOVE Thing from LOVE on Vimeo.
there isnt much information on the magazine but here is a review on the first issue as the magazine is only on its third issue .The review is by the Independant
(http://www.independent.co.uk/life-style/fashion/features/love-magazine-revisits-the-nineties-1624752.html)
"Tomorrow, Condé Nast – publishers of Vogue, Tatler and GQ, among other glossy titles – launches LOVE, its new fashion magazine. At the helm is Katie Grand, most recently editor-in-chief of Pop magazine, a biannual that she created; Grand was also co-founder of Dazed & Confused. For months, the fashion world has been abuzz with rumours of what readers can expect from this addition to the newsstands. For her part, Grand has emphasised a sort of “back to reality” approach: she’s promised a ban on size zero models and a shift away from hyper-airbrushed images."
Here is a really interesting thing to take note on for our brand
"The first thing that strikes you is the sheer number of adverts. At a time when fashion advertisers are playing hard to get, LOVE has managed to sell vast amounts of advertising space. By the time we get to the contents page, we’re already 47 pages in; by the time the first piece appears, we are on page 81."
This is good to consider as it may mean we can have a great number of pages for the advert in the magazine.
My Thoughts
The magazine when looked at has a young feel which makes me believe that it is for a younger age range. The magazine is very edgy and adverts are more outrageous than say in a more respectable magazine such as Vogue or Tatler.
This means our advert can have a lot of creative leeway.
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