Project 4 - Groups Initial Thoughts

From discussion we all feel that the brand needs to have more sex appeal to appeal to the magazine it is going to advertise it in (Love).

The name Triumph is very ambiguous and could be used cleverly to play on words .
The idea is that if you wear our underwear you will be triumphant.

The group agreed a male model was needed so we brainstormed ideas on what we could do